Topic B, Part 2: Infected

Ah yes, viral marketing, wherein the advertisers, having cottoned on to the fact that by and large we don't like to be sold to, try to fool us into thinking we're not being sold to, but that lwnmwrboy1980 from Des Moines just really loves Zowie Cola, and wants you to know about it. It's gotten so that I distrust just about any viral video I see - there are just too many fakes. A strange about-face, when you think about it: now that we all own the technology on our desktops to make near-Hollywood quality video, the marketing people are trying to make their product look as lo-fi and accidental as possible. It confounds the notion of authenticity. Makes the head spin.

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